The average age of a bride is 29 while the groom is 31, she said. Shan-Lyn Ma, CEO and co-founder of wedding planning and registry company Zola, agreed. She said the majority of couples already have what they need, and while they look to upgrade items in their home, modern couples are craving more than tradition. “We’ve found that couples love registering for things like cooking classes or even scuba diving lessons, because sometimes those memories end up being more valuable than physical gifts,” Ma told CNBC. Getty Images Soul Cycle class. Spin classes and meal deliveries Zola offers a wide range of products and experiences for soon-to-be married couples to select. Ma says some of the most popular include meal delivery service Blue Apron and SoulCycle spin classes. Stays at Airbnb properties are the second most popular item added to registries this year, right behind the KitchenAid Stand Mixer, Ma added. High-tech registries do not mean that cash has fallen out of favor as a gift. A recent Bankrate survey found that cash and checks are still the most popular wedding gifts given in the Northeast and Midwest. For guests in the South and West, gifts on the registry are more popular.
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